Terms of Service

In force from 10 November 2026.

1. Who we are and what these terms cover

Analytics House (the "Service") is provided by the operator of Analytics House ("we", "us"). Analytics House is being set up as a limited liability partnership in the United Kingdom. When it is registered, its name, registered number and registered office will be shown here and in the footer of every page. For help with the Service write to support@analytics.house; for legal notices, to legal@analytics.house.

These terms apply to everyone who creates an account or uses the Service, including team members invited to a project ("you"). By creating an account you agree to them. If you use the Service for an organisation, you confirm you are allowed to accept these terms for it, and "you" also means that organisation.

The Service is designed for use in a business, trade or profession, such as running a company, shop, publication or personal website. If you use it as a consumer, you also have rights under consumer law that these terms do not take away.

Our Privacy Notice explains how we handle your personal data as an account holder. Our Data Processing Addendum ("DPA") forms part of these terms and governs the data we process about visitors to your websites.

2. Early access

• The Service is in early access. Every feature is currently free and we do not ask for payment details.
• Features may change, and we may add reasonable usage limits. We will tell you by e-mail before a change that removes a feature you use or limits your usage.
• The planned prices on our pricing page are not an offer. Before any paid plan starts we will publish its price and terms and give you at least 30 days' notice. You will only be charged if you actively choose a paid plan. Your account will not become paid automatically.
• There is no uptime guarantee or service level agreement during early access. Our status page shows how the Service is performing.

Paid plans

When you buy a paid plan, the following applies in addition to the rest of these terms:

• Our order process is run by Paddle.com Market Limited ("Paddle"), our online reseller and Merchant of Record. Paddle sells you the plan, takes payment, issues invoices and handles tax, refunds and billing questions, under its own buyer terms. We provide the Service.
• Plans renew automatically each month or year until you cancel. You can cancel at any time from Account settings → Manage billing; your plan stays active until the end of the period you have paid for. Upgrades and downgrades apply as shown at the time of the change.
• If you buy as a consumer, you may have a right to cancel within 14 days; Paddle's buyer terms explain how it works.
• Prices are those shown at checkout. We will give you at least 30 days' notice of a price increase for an existing plan.

3. Your account

• You must be at least 18 and give us a working e-mail address that you control.
• Keep your password secret and use two-factor authentication where you can. You are responsible for what happens under your account and for the team members you invite to your projects.
• Tell us at contact@analytics.house straight away if you think someone has accessed your account without permission.

4. Your websites and your visitors

For the data the Service collects about visitors to your websites, you are the controller and we are your processor. You decide whether and how to use the Service on each website. In particular, you are responsible for:

• having a lawful basis under data protection law (such as the UK GDPR) for measuring your websites;
• telling your visitors about it in your own privacy notice, and naming Analytics House as a service provider you use;
• deciding whether the storage-and-access rules (in the UK, the Privacy and Electronic Communications Regulations; in the EU, the ePrivacy rules) require you to ask visitors for consent, or to offer a way to object. Our privacy documentation explains the options the tracker gives you, such as storing nothing on the visitor's device and offering an opt-out. It is information, not legal advice;
• not sending us information that identifies people directly (such as names, e-mail addresses or account numbers) or any special category data (such as health, religion or sexual orientation) in page addresses, event names, properties or user ids. Our automatic scrubbing removes common patterns as a safeguard, but it cannot catch everything and does not move this responsibility to us;
• only installing the tracker, or sending events, for websites and apps you own or are allowed to measure.

5. Acceptable use

You must not use the Service to:

• break the law, or help anyone else to;
• try to identify, single out or build profiles of individual visitors, or to link our data with other data for that purpose;
• send malware, spam or misleading data, or use reports, alerts or invitations to send unwanted messages;
• probe, scan or test the security of the Service without our written permission (see our security page for how to report vulnerabilities), or get around rate limits, access controls or usage limits;
• put an unreasonable load on the Service, for example with automated traffic that is not real visits;
• resell the Service, or copy it to build a competing service, except as the open-source licence allows (section 8).

6. Your data

You own the data you and your websites send to the Service. You allow us to store and process it only to provide the Service to you, as described in the DPA. We do not sell it, use it for advertising, or combine it with data from other customers. You can export your data as CSV at any time and delete a project or your whole account from the dashboard.

7. Availability, changes and closure

• We work to keep the Service available, secure and correct, but we do not promise it will be uninterrupted or error-free.
• We may change, improve or remove features. Where a change materially reduces what the Service does for you, we will tell you in advance.
• If we decide to close the Service, we will give you at least 60 days' notice by e-mail so you can export your data.

8. Intellectual property

We (or our licensors) own the Service, its software, design and the Analytics House name and logo. Parts of the software are published under the MIT open-source licence, and that licence governs your use of that source code. These terms govern your use of the hosted Service at analytics.house. If you send us ideas or feedback, we may use them freely without owing you anything.

9. Suspension and ending your account

• You can stop using the Service and delete your account at any time from Account settings. Deletion removes your account and the projects you own straight away (see the Privacy Notice for backups).
• We may suspend or close your account, or a project, if you seriously or repeatedly break these terms, if it is needed to protect the Service, other customers or website visitors, or if the law requires it. Where it is reasonable, we will tell you first and give you a chance to fix the problem.
• We may also end these terms for any reason by giving you at least 30 days' notice by e-mail.
• Sections 6, 10, 11 and 13 continue after your account ends.

10. Our liability to you

• Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else the law does not allow to be limited or excluded.
• Subject to that, we are not liable for loss of profit, revenue, business, goodwill or anticipated savings, or for any indirect or consequential loss.
• Subject to that, our total liability to you for everything arising out of or in connection with these terms and the Service, in any 12-month period, is limited to the greater of £100 and the fees you paid us in that period.
• Analytics figures are statistical estimates: visitor counts reset daily by design, and ad blockers, privacy settings and bot filtering affect them. Do not rely on them as the only basis for decisions where an error could cause serious harm.
• If you are a consumer, we are responsible for loss you suffer that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill, and the two limits above apply only so far as the law allows.

11. Your responsibility to us

If you use the Service in a business, you will cover our reasonable losses and costs from claims by third parties (including regulators) that arise because you broke section 4 or 5, for example by measuring a website without the notice or consent the law requires. We will tell you promptly about such a claim and let you help defend it.

12. Changes to these terms

We may update these terms, for example when paid plans start or the law changes. For changes that materially affect you, we will e-mail you at least 30 days before they take effect. If you do not agree, you can delete your account before then. Otherwise, the new terms apply from the date shown at the top of this page.

13. General

• Transfer. We may transfer our rights and obligations under these terms to another organisation, including to the limited liability partnership being formed to run Analytics House, or as part of a reorganisation or sale. We will tell you, and your rights will not be reduced as a result. You may not transfer your account without our written agreement.
• Events outside our control. We are not responsible for delays or failures caused by events outside our reasonable control, such as failures of internet or cloud infrastructure we do not operate.
• Notices. We will contact you at the e-mail address on your account. You can contact us at legal@analytics.house.
• Whole agreement. These terms, the DPA and any plan terms you accept are the whole agreement between us about the Service.
• Third parties. No one else has rights under these terms, including under the Contracts (Rights of Third Parties) Act 1999.
• Severability and waiver. If a court finds part of these terms unenforceable, the rest still applies. If we do not enforce a right straight away, we can still enforce it later.
• Law and courts. These terms, and any dispute or claim arising out of or in connection with them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer living elsewhere in the UK, you may also bring proceedings in the courts where you live.

14. Contact

The operator of Analytics House · legal@analytics.house